About Us
At Eskaton, we are a reflection of our name,
meaning the "dawn of a new day."
Since opening in 1999, Eskaton Gold River has cultivated an engaged community for older adults seeking independent living, assisted living, pre-memory care, specialized memory care or short-term stays. Located in a peaceful tree-lined neighborhood, our thoughtfully designed residences complement the serenity of the greater Gold River community.
Vision
Purposeful Living; Connected Communities
A future where adults are integrated into vibrant, supportive communities that enhance healthy aging, purpose and well-being.
Mission
To enhance the lives of older adults through innovative wellness, housing and social services.
Values
- Welcoming: Create a sense of warmth and belonging for all
- Bring (Y)our Best: Foster excellence in everything we do
- Empowerment: Step up, take ownership and lead with initiative
- Growth: Seek consistent improvement, learning and sustainable growth
Alfredo Cruz
Executive Director
Alfredo Cruz brings more than 18 years of experience in the senior care industry, specializing in customer service, compliance, efficiency, and results. He holds a Bachelor of Science in Business Administration with a concentration in Management from San Francisco State University and has served as an Executive Director since 2024, leading senior living communities with a focus on operational excellence and resident well-being. After gaining additional perspective in the home care sector, Alfredo returned to senior living and joined Eskaton Gold River as Executive Director in 2025.
Outside of his professional role, he and his wife own and manage a Polynesian dance studio in Rocklin, where they share the cultures of Tahiti, Hawaii, Samoa, and New Zealand with the community and have proudly brought this cultural experience to several Eskaton communities
Community Leadership
Marsha Beer – Sales Coordinator
Carmen Humphries – Memory Care Director
Maha Lahrach – Business Services Manager
Emma Meads – Residential Living Advisor
Paul Nelson – Director of Culinary Experience
Brittany Ragan – Resident Care Director
Angela Reed – Life Enrichment Director
Mark Stull – Maintenance Director
Frequently Asked Questions
Discover Eskaton Gold River
Premier Senior Living in Gold River
At Eskaton Gold River our dedicated team provides individualized support with around-the-clock staff, all while assuring residents have privacy when they want it, and community when they need it.